There’s a long-held misconception that creativity and strategy don’t run in the same circles; that, to be creative you can’t have a strategy because this would disrupt your flow of work. However, this perceived left- and right-brained dichotomy do much more harm than good to creative people.

Because the thing is: creatives, especially those who want to run their own businesses, need a strategy and some kind of system, or mindful practices, in order to grow sustainably. Otherwise, you will find yourself deep in the weeds—overwhelmed, exhausted, and burnt out wondering why your efforts aren’t returning anything.