POV: You’ve cultivated an unforgettable brand experience for your community—and now you’re the buzz of the garden
Everything you need to grow a signature offer from the ground up without the overwhelm
dig deep
||
bloom big
||
dig deep || bloom big ||
You have a wicker basket full of ‘em. A whole garden’s worth of seedlings plotting their next move inside your head.
IT’S NOT THAT YOU DON’T HAVE IDEAS. YOU DO.
That’s not the problem keeping you up at night. It’s trying to figure out how to pluck one idea and grow it into a fully bloomed flower offer. One that resonates with your dream people and feels like you without leaving you energetically depleted from giving your all and getting next to nothing in return.
You feel proud of yourself for putting your face and your work out there (I’m proud of you).
But you’ve also been starting to question whether showing up is worth the effort. Any time you’ve launched an offer in the past, you’ve only ever received crickets, and the idea of having to launch yet again to an ice cold audience feels v painful (I know, I’ve been there).
What if there was a way to deepen the roots of your community so launching new offers not only felt impactful for your people, but actually, day I say, fun for you? A world in which you could build trust online while also having enough time and space to rest, dream, and craft to your heart’s content offline?
If you could tend to your business with the same enjoyment and sense of ease as you do your creative hobbies, would you be willing to give marketing your services a second chance?
(Btw, you’re totally capable of nurturing deeper roots between your people, your offers, and your desired lifestyle.)
Does this sound familiar?
BUT, BEFORE WE GET THERE…You’re launching every “good idea” without gut-checking because you think that if you keep showing up, eventually they’ll come running…
And when you do act on every idea, you wonder why you get no response (leading to the feeling of defeat that makes you ghost your socials every other month)
You cringe at the very thought of having to market your offers online, especially after your 3rd attempt and receiving 0 bites. You spend 6+ hours creating social graphics and every quick scroll on IG makes you want to burn it allll down. You’re tired of feeling like your only option is to sell your soul services for $$$ (it’s not)
You rebrand every time you launch a new campaign because you’re lost in the sauce of what your people actually want (and what feels most desirable for you). You look—with equal parts admiration and envy—at every other creative entrepreneur doing it all and think, “But how???”, followed immediately by, “I have no time.”
Imagine for a second how
it might feel to…
NOW LET’S FLIP THE SCRIPTNot get the panic-urge to stuff your signature offer with deliverables the second you launch because you already know it’s bomb—and that’s enough for you
Have an offer ecosystem that not only feels and sounds like you, but also supports the vision and goals you have for your brand
Deep exhale when you launch your offer instead of hold your breath the second you talk about it because the jury’s still out on whether anyone will even respond
Listen to your intuition and campaign comfy offers with the easefulness of cozying up on the couch with a good read
Come up with a *chef’s kiss* offer name in your sleep because you’re so deeply connected to the vision behind what you want your offer to do, be, and how you want it to make your people feel
Grow an invested community without having to show up online 24/7, and be the desired choice in the eyes of your ideal client because you don’t sell, you *serve*
Confidently manage your daily energy reserves so you have the capacity to get work done and finish knitting the sweater pattern you started last fall
Run a biz that fills your cup, fuels the lifestyle you want, and funds your latest hobby obsessions
because...
being able to run a business shouldn’t cost you your creative wellbeing
Maybe your ultimate goal isn’t actually a $10k month. Maybe you just want your sales to support your lifestyle. Perhaps you want to stop being in heavy “marketing mode” 24/7. Or you simply want to set some biz goals and actually achieve them.
The girlbosses of the world will always make you feel behind if you’re trying to live up to someone else’s standards, successes, and storyline.
The best strategy for you doesn’t come from doing what everyone else is doing. It comes from listening to your intuition.
It doesn’t have to be all or nothing.
And you def don’t have to figure out what works for you all alone.
The greatest lie you’ve ever been sold is the idea that you can’t have both. That you can’t have a thriving business and enough space and time within your everyday to close your laptop mid-day and read in front of the fireplace. That you can’t lead a full life without something being sacrificed.
If you’re sitting here starting to break out in a rash just thinking about joining the social media circus, pay attention to what that feeling may be telling you.
2 Month
Payment Plan
$520
PER MONTHPay-In-Full
Plan
$997
ONE PAYMENT4 Month
Payment Plan
$260
PER MONTHadd on support via the porch room
1:1 Support to co-create your launch assets & integrate class teachings into your biz ASAP!
INTRODUCING A COMFY WAY TO DO BIZMeet the offer cultivation group program designed to teach you how to become the creative director of your own offer ecosystem.
In 8 weeks, you’ll learn how to rebrand your signature offer into one that feels unmistakably yours so you can build brand buzz without the burnout.
This isn’t about launching just another offer; it’s about crafting a homegrown experience deeply rooted in the vision you see for your people—and yourself.
A peek BTS (beneath the surface) of the curriculum:
unit one
unearth your dream life vision & the essence of your offer
-
Where biz strategy meets intuitive decision-making. You’ll plant the seed of an offer based upon the life you want to lead rather than the biz model you’ve been told you need to follow.
-
Dig deep to discover the ‘why’ behind your offer—who it’s for, why it matters, how it will transform them, and how it honors your vision.
unit two
-
This is my favorite week—shh, don’t tell anyone! Shine (sun)light on your new offer with a name and identity that feels unmistakably branded. My Pinterest girlies will love this week!
-
Curate messaging that reflects your unique voice and brand personality, creating consistent language that builds trust and resonance with your people.
plot your offer’s unique characteristics
unit three
-
Learn the foundational elements of creative direction (visual, verbal, textural) and begin translating your mood board into a living creative direction document.
-
Deepen and polish your creative direction doc., and explore how to turn it into action across your site and socials. Emphasis on group coaching this week to ask questions and get clarity.
cultivate your creative direction doc
unit four
-
Grow your offer creative direction, and everything you’ve learned so far, into a tangible, aligned launch execution plan for your signature offer.
-
Reflect, refine, and celebrate your progress while envisioning your next creative chapter.
nurture your offer campaign with ease
Forget Me Not
INCLUDES...8 weeks of pre-recorded lessons dropping each week to keep up the momentum while also giving you rest breaks to integrate the material
Weekly FMN strategy Notion workbooks to workshop your signature offer in community
Exclusive access to our always-on Heartbeat community for 60 days to get collective feedback and extra support as you cultivate your offer
Free access to The Greenhouse for 60 days (the duration of the program).
6 months access to program material (because life happens and sometimes you can’t always show up when you want to)
Access to the FMN’s strategy frameworks (like the Offer Storytelling Framework and the Offer Asset Tracker) to support bringing your ideas to life
$997
OR 4 INSTALLMENTS OF $260
“creative direction is only for the biggest brands in the biz, right?” Nope!
AND IN CASE YOU’RE SITTING THERE THINKINGIn the online space, it’s easy to feel really small as a creative entrepreneur; everyone feels like they have to compete for attention. Using creative direction within your biz strategy not only allows you to identify how you want to show up differently from others within your industry, but it also keeps you on purpose when it comes to marketing your offers so you can reduce overwhelm.
And a couple more myths to bust while we’re at it:
-
SO false. Deepening the roots of your community doesn’t directly correlate to how much time you spend on social media; it relates to how intentional you are when you’re online. Being intentional comes from knowing how you want to show up which stems from having a good strategy behind your biz and ahem an irresistible offer experience.
-
Serving your community is in the title of “service provider”; yet, somewhere that term became synonymous with needing to be a jack of all trades and doing-everything-all-the-time-until-peak-burnout for your clients. You may be serving your community, but that doesn’t mean you shouldn’t also be doing what serves you, as the human behind the biz. The beauty of being your own boss? You get the opportunity to cultivate an offer ecosystem that serves both.
Telling your people what they get when they work with you is great and all, but immersing them within the lore of your offer world?
Hard to forget.
Hi, I’m Sydney! You could say I have a green thumb for offer building (and jumping from creative hobby to creative hobby).
After two years helping clients transform their vision into a visual identity as a brand designer, I felt like I was only scratching the surface of what I could do for my community.
While plotting the next chapter of my biz brought its ups and downs, one thing became abundantly clear:
I was crafty, and I could use those many hours spent deep in creative flow to bring my people along for the ride.
The more I immersed them within the world I was creating, the more invested they became. Why? Because it mirrored their own biz journey and desires.
Branding your offers is as important to your wellbeing as is optimizing your creative hours (I’m a morning dove 🕊️) or snoozing your notifs after hours.
When you know who you are as a leader and how you want to show up and serve (and equally so, when you need to lay low), the energy hits different.
You stop selling a service and become the CEO of a world your people want to get lost in.
You don’t build an audience, you grow a community that feels like they’re in on something special with every launch.
You start to cultivate something unforgettable. Not sure where to start? I’ve got an idea.
YOU HAVE QUESTIONS, I HAVE ANSWERS…Q. Do I need to have existing branding to join this program?
A: Not at all! I designed this program for both the creatives who have branding and those who do not. Whether you just have a brand name, some DIY design collateral, or an idea you want to make more concrete, this program equips you with the strategy and creative direction to help you contextualize and build your brand world. If you have an idea for an offer you want to share but have no idea where to start, you’re welcome here. 🙂
Q: Is this a Done-For-You design program?
A: No, this program is designed to empower you with the tools, skills, and a repeatable formula to brand your signature offer, as well as any offers you want to create in the future. While we don’t design any assets for you, there will be opportunities to ask questions about how you might want to design assets beyond the program. If you’re interested in more hands-on support creating assets for your offer launch, you may be interested in joining the Porch Room, which offers more 1:1 support from yours truly.
Q: What is the time commitment from me?
A: This program is 8 weeks long, with self-paced lessons dropping weekly to keep you accountable. While being able to keep up weekly will offer the most valuable support, the program is self-paced for those weeks that need a bit more leisure. The course was specifically designed to dedicate only a few hours per week to workbooking & journaling so that you can easefully do this program with a full-time job.
Q: Do you offer refunds?
A: Due to the digital nature of the program, we do not offer refunds. If you have any questions about the program, send me an email at sydney@studiomynde.com and we can chat about any remaining questions you have.
Q. Do you help me launch my offer?
A. No, this program is specifically geared towards helping you create and contextualize your signature offer within your brand world. With this said, while the curriculum doesn’t include a comprehensive 101 to launching, I’ll be sharing a resource with you to help you make more aligned creative designs re: your launch plan, thereby helping you feel more confident in the strategy behind your launch. Think: less self-doubt posting on socials, more confidence believing in the value of what you have to offer.
